Relationship Marketing

 Marketing Mastery I - "Relationship Marketing"

  with Roger  Lessard

You've  studied how to be a successful practitioner by  building skills, and probably received "tips" along  the way on how to generate a practice. But have you  taken the time to really understand marketing as it's  own communication art-form, in a way that increases  your business but doesn't place you in the  uncomfortable position of having to "sell, sell, sell"?

"Relationship  Marketing" is an approach that places the customer's  needs first, whether you're marketing your services,  homeopathics, supplements or devices, while still  proactively promoting products and services you  believe in, to generate more business. Effective  marketing requires specific listening skills, a  variety of easy to learn communication styles and  follow through, whether it's person to person or  interacting in groups.

Roger  Lessard has been a successful marketer for decades,  and as a former Regional Director for The Quantum  Alliance, sold more biofeedback devices than anyone in  the industry to date, yet had no personal background  in the health fields.  He spearheaded the  introduction of biofeedback into countries like China,  which resulted in biofeedback being embraced by  professionals who were training the Chinese Olympic  athletes. By overcoming his own health issues and expanding out to manage a stress reduction clinic in  Vancouver, he learned the subtler needs of  practitioners  and has compiled a new approach  based on that experience.. His  company is "First Step Marketing", and he currently co-produces one of the largest trade show businesses  in Canada along with consulting to businesses and practitioners alike on how to increase success in  sales of products and services.

The Course Curriculum is as follows:

  1. Perspective (60min)
  2. Evaluation (15 min)
  3. Objective (15 min)
  4. Real Budget Considerations (30min)
  5. Telephone Importance ( 30min )
  6. Continuing Education (30min)
  7. Marketing Schedule and Events (30min)
  8. Marketing Logistics/ Equipment (30min)
  9. Open Houses/Conferences (60min)
  10. Closing Sales (90min)
  11. Questions and Answers (30 min)
  12. Compliance (30min)


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